Either don’t own life insurance and believe they should, or own life insurance and believe they need more.

Among those that already own some life insurance, 40 percent believe they don’t have enough.

Why is life insurance important?

Life insurance is about protection. It helps provide security for your loved ones when they need it most. Protecting your family with life insurance can help ensure that they do not face the added burden of financial pressures, should the unexpected happen. A life insurance plan may also be tailored to provide financial protection to cover business needs. Protecting your business interest with life insurance can include covering business debt, funding buy-sell agreements, or providing key person coverage. Life insurance is a valuable planning tool that can easily be a part of an overall financial plan or stand-alone as a single source of protection. Properly planning for your life insurance needs today can provide a  Lifetime of financial security tomorrow.

How Do You Compare to Other Americans?

All facts are from LIMRA International’s Life Insurance

Fact: Nearly three out of four Americans agree that life insurance is the best way to protect against premature death of a primary wage earner.

Fact: Twenty-four million households have no life insurance protection at all. Almost one third of adults have no life insurance protection.

Fact: Forty-four percent of all U.S. households (48 million) either don’t own life insurance and believe they should, or own life insurance and believe they need more. Among those that already own some life
insurance, 40 percent believe they don’t have enough.

Fact: One fourth of primary wage earners feel they do not have a plan in place to provide a decent standard of living for their family if they died tomorrow. Twelve percent of families would immediately have trouble meeting everyday living expenses and another 15 percent would have difficulty keeping up after several months.

Fact: Americans would like to discuss life insurance with a financial professional. Consumers feel buying life insurance is an important and complex financial decision. Half of them find it difficult to decide how much to buy, and 43 percent worry about making the wrong decision.